Search engine optimization (SEO) remains a vital tool for small businesses aiming to grow their online presence. With the rise of artificial intelligence (AI), SEO strategies have evolved, offering new ways to improve search rankings and attract customers. Understanding how AI amplifies SEO efforts and why investing in search, web, and generative search content matters can help small business owners make smarter marketing decisions.

Measuring marketing success is essential for data-driven decisions. Key Performance Indicators (KPIs) help align customer and marketing goal