Search engine optimization (SEO) remains a vital tool for small businesses aiming to grow their online presence. With the rise of artificial intelligence (AI), SEO strategies have evolved, offering new ways to improve search rankings and attract customers. Understanding how AI amplifies SEO efforts and why investing in search, web, and generative search content matters can help small business owners make smarter marketing decisions.

Email marketing remains one of the oldest yet most cost-effective ways to reach customers and drive sales. But how do you know if your efforts are paying off? Understanding the return on investment (ROI) of email marketing helps you make smarter decisions, allocate resources wisely, and improve your campaigns for better results.